The Kraken Dark Label is 70 proof. It displays the smoother side of the beast with spices from the deep. The rum is darker, more mysterious, smoother and rich in vanilla. The Kraken, blended with secret spices, can add a unique kick to any cocktail. Perfect to spice up classics and new favorite cocktails or as a shot. (ABV 35% - 70 proof). The Kraken is named after legendary sea monster rumored to have attacked a ship carrying spiced rum in Caribbean waters.