Espíritu Alumbres pays tribute to one of Mexico’s most deeply rooted traditions: The Day of the Dead, Día de Muertos. Contrary to what one might think, Mexicans have an exceptional relationship with their deceased loved ones, whom they remember in the middle of a colorful celebration full of color, music, food, and of course tequila!. A small part of this tribute is in each bottle of Espíritu Alumbres, reminding us of the importance of enjoying every moment of our existence with our loved ones