Pochteca Liqueurs are produced in the magical town of Tequila, Jalisco Mex. Pochteca is a 100% Mexican family owned business that consists of Engineers Jorge Martinez Cano and his wife Sylvia Martinez Perez, whom each have over 40 years of experience in the Tequila industry. Eng. Jorge Martinez Cano is an adviser to the Tequila industry, instructor of Tequila tastings (Cata), and author of the book Tequila: History, Development and Control (Tecno Agave).